Gahhhhh! Where do I even begin!? Kiteen’s Closet started almost 5 years ago now, late one night while breastfeeding Violet. It started as a way for me to share my love of fashion, connect with others, and get creative. It was a new hobby I decided would be good for me to focus on while I was struggling with my new identity as a Mom.
I put zero thought into the name I was using because a) I had no clue what I was doing and b) I had no clue what it would become/how much this little hobby would mean to me. Fast forward about 3 years, and this little hobby began to evolve into a business. I would find myself putting more & more work into my blog/Instagram account and I loved every second of it! But I wasn’t just sharing a mirror selfie showcasing my “ootds” anymore. I started sharing all aspects of myself & my life: The real, raw moments raising 2 young kids, life as a farm wife/being raised on a farm, my passion for singing (sad songs in particular when I’m feeling sad lol), my love of McDonald’s BLT Bagels with extra mayo…. you’ve seen it all! Which is why the title “Kiteen’s Closet” just didn’t seem to fit anymore.
It was then that I started to consider a rebrand. I should have done it years ago, but this past month I finally reached out to Bark Design Studios. They have helped me SO much through this process! Chelsey was passionate & confident from the start that they would be able to design a brand logo that better represents who I am. She provided me with SO many creative logo design options & choices, color palettes, Canva templates for stories/invoices, etc. Crystal has also helped make this rebrand a success with providing a creative brand photoshoot and being the ultimate hype-woman! I told her she could come home with me & replace my husband LOL. But seriously though – if you’re in need of anything branding related – I highly recommend you reach out to Bark Design Studios! They are incredibly good at what they do and are so efficient/easy to work with!
So why did I choose “Kiteen Marie” as the new name for my brand? I asked myself – what name could completely explain/encompass all aspects of who I am? There is literally only one name that can do that & it’s the one my mama gave me; Kiteen Marie!
When I was younger, I used to dislike my name. I used to tell my Mom I wished she would have named me something more common like Rebecca or Jennifer instead! When searching for my name on those little fridge magnets, I’d never find Kiteen or even Kit on any of them. I think as a kid, I just wanted to blend in and be like everyone else. But now I am so thankful for my unique name! Mama’s always know best – amiright?! lol.
Evolution is inevitable. I am so proud to have rebranded with a name that can continue to evolve with me. I promise I’m still the same old Kit – fashion will always be something I’m passionate about & will continue to share regularly with you. But it’s not all I am and all I’m passionate about! There’s so much more I want to continue to share with the amazing group of women/friends I’ve been blessed to connect with online over the past 5 years.
Xx,
Leave a Reply